VID is a media production and consultancy company based in Bristol, and working on collaborations in the creative industries.

Current projects include a documentary series on the pressures on rural life, and recent clients include John Downer Productions, BBC Studios and Creative Alliance.

Director Paul Appleby is described by others as "highly innovative", a "brilliant leader" and "consummate team player", with "highly professional facilitation skills", "infectious enthusiasm" and "the vision and energy to take us places we didn't imagine". His 40 years in creative production include a BAFTA award and 12 years in consultancy resulted in an MBE for services to the creative industries of Bristol & Bath.

He is an advisor to Creative UK, UK Research & Innovation and the Social Mobility Commission and a mentor for the Babbasa Youth Empowerment Project.